Shop Le Noeud Papillon

Shop Our Latest Silk Bow Ties, Ties And Pocket Squares :
Over 1 Million Readers And Counting And Featuring Some Of The Most Unique And Sought After Artisans And Makers In The World Today.

Google Le Noeud Papillon's Blog


Translate This Blog

Sunday, December 21, 2014

Die Welt On Bow Ties And A Lovely Bit On Us - Thank You.

In a recent article titled the Black Tie Optional & Cocktail Attire Dilemma, writer Jonathan Alexander Edwards wrote some lovely stuff on us and we are very grateful for the recognition. Here is an excerpt:

" Australian bow ties

I asked a friend, a young Savile Row bespoke tailor, for advice during a suit fitting. Was I tying it incorrectly? 'No, you need to get the ones from Australia' - 'Australia?' "Yeah, they're the best for the look you want." In an age of mass market production and the race to the bottom for disposable fast fashion, it is nice to discover small scale but successful artisan companies founded by people who are genuinely passionate about their product. Cue 'Le Noeud Papillon', bow tie maker of Sydney, Australia founded by Nicholas Atgemis. Like all the best brands, it began with a deep respect and desire for tradition. Only a few short years since its founding it is now an extremely well regarded specialist maker that has featured in men's style magazines around the world. And the reason it was founded in Australia, not normally known for its high tailoring?: "I'd bought one in Paris and couldn't get one of a similar quality at home in Australia".What better reason? He'd never worn a bow tie before that fateful trip to France. Yet his bow ties now sell all over the world and of course, ironically also to customers in France.
"Go real" - no pre-tied bow
His store makes bow ties in a dizzying array of options from the best silks in Italy - although helpfully, he is there to offer advice on what style will suit which face shape. There are also instructions on how to tie a 'real' bow tie in video format. Trust me, no matter how easy the diagrams and videos make it look, it really isn't those first few times you do it yourself! But it's certainly worth it once you get it right. He does sell the pre-tied versions, although, my own advice would be to 'go real' - you'll get the kudos for doing so. For those starting out with a bow tie for an evening event (like me) or Christmas party he recommends a simple black silk in a butterfly shape. "My two recommends for a bow tie are our diamond point for a smaller man and our 'black majestic modified butterfly' for a bigger man with broader shoulders. If he is very tall and very wide, then he needs to move to our 'wide butterfly' or to have a custom cut jumbo modified butterfly."
For those more advanced in their style, he also offers a bespoke service, designed to your specification - indeed it might be something I need to take up myself if I want to get the look I am after. So let's give a bow tie a go this Christmas party season and check out Le Noued Papillon's excellent blog for even more dapper and dandy men's style discussion. "

Join The Le Noeud Papillon Mailing List.... For Sure It Will Be Rewarding ..... Very Shortly

Keeping to our word we have not had a Dutch Auction in the lead up to Christmas as we normally do this time of year but instead will focus on something leading into 2015. So, for those of you who wish to have first dibs on the line up - please add yourself to the mailing list below.

Our email list subscribers are treated with preferential treatment as customers. Over time they are rewarded with condensed information from the blog. They are alerted as to when we have just cut new silks in the workroom and they are rewarded, very often, with additional discounts for the website. What we are trying to tell you, with very little subtlety, is that we want you to join the newsletter and we want you stay in contact with us. It's very simple to do and in turn we promise not to bore you and to reward you for your loyalty.


Subscribe to our mailing list

* indicates required

Friday, December 19, 2014

For A Man Who Loves A Generous Portion - The Leng Bespoke X Le Noeud Papillon Christmas Window Jacket

There comes a point when the student should listen to the master and be silent. In the world of bespoke garment making I might have gotten one or two things right but when it comes to suits I must say I sometimes gravitate too far left of field. I was obsessed with making a David Beckham styled shawl lapel and I kept pushing Leng for a bigger and bigger shawl and shaping and re-shaping it with him on paper until I was perfectly happy. 

I cannot tell you whether I was definitively wrong or not but what I do know is that when I tried it on I knew I had taken something right to the cusp of being gaudy and, well, I wasn't sure if I had fallen off the edge. We can over-bake these things and although it will still make a wonderful Christmas display for the window of the Le Noeud Papillon Studio, I am not entirely sure it will look as good in situ. 

Always remember to listen to your tailor - you think he might be trying to cut corners on you or that he is just being lazy and doesn't want to push the boundaries - or maybe he's just plain right! Experience over experiments might be the order of the day. Let us wait and see. Meanwhile, the bow tie is on the website.

Le Noeud Papillon Christmas Window Display.

A Glimpse Of The Moth Of Sydney New Range

The first production of Moth of Sydney pop-overs  sold within two weeks and just yesterday we received the next batch of pop-overs which focusses heavily on navy jersey with slight accents in internal contrasting along with re-stocking of the existing models that you can see below. We are live on Sunday for the website once we do a stocktake but in the interim you can purchase the pop-overs directly through the studio, via email on Le Noeud Papillon or through Becker & Minty in Potts Point, Sydney, Australia.

So far we've had exceptionally happy customers and we do urge you to follow the Facebook page as we will be posting regularly to it whilst we are still catching up on our website work and inventory. And then of course there are the stories of Sydney we will weave over the coming weeks. A city we made this product for. A city we are very proud of. 

The model wears our red pique pop-over with navy oxford contrats

The model wears orange jersey with gingham contrasts and shows the functionality of the pop-over underneath a blazer where it holds structure

The model wears navy jersey with light sky blue contrasts
The model wears navy pique pop-over with navy popelin contrasts. These are Sydney Moreton Bay Fig Trees in the background. 

Navy jersey pop-over with light blue twill contrasts taken next to the famous Catalina Restaurant in Sydney's Rose Bay.

Thursday, December 18, 2014

It's Not Really Business As Usual

Although the Prime Minister advised us on Monday whilst the siege was unfolding in Martin Place that for the rest of us it should be 'business as usual' - I could not help but feel with the sobering dreary weather and the lack of people on the roads and in the streets, that it wasn't business as usual at all in the aftermath of the tragedy that has really shaken up those that work in the vicinity of the Lindt chocolate cafe, including many of my lawyer friends. Six days ago I said goodbye to an Italian friend of mine out the front of the Lindt chocolate cafe after a Christmas lunch. It is a place which many of us walk past almost every other day. And whilst we have new products that we wish to share with you, we will completely understand if you wish to pass on them until it truly is 'business as usual' again. 

Tuesday, December 16, 2014

The Real Cost To Sydney

I was in the city yesterday and so long as nobody was dead it all seemed to be a combination of subdued excitement and anxiety. However, to wake up this morning and to hear the news at 445am that the seige had ended with the loss, at this stage, of two lives and that of an insignificant piece of human excrement, took the edge off any excitement or anticipation of an outcome. To then read their stories reveals the real cost to Sydney. Bullet holes can be patched up, glass can be removed and replaced. It's not the same case for the children that lost a mother or the parents that lost a son this morning.

Thursday, December 11, 2014

The Designer Behind The Designer And His Main Supplier - The Inaugural VBC Wool Awards In Sydney, Australia

I don't think I had ever actually read anything from the famed menswear writer G. Bruce Boyer. He was more referenced in content I read across the internet, or perhaps he was captured in a photo standing next to some elegantly dressed men, but to have read him - nope.

So for me, the greatest part of the splendid Vitale Barberis Canonico Inaugural Wool Awards in Sydney two nights ago was not the lovely canapes, not the delicious three course meal, nor the display cabinets with wool fibres, not even the passionate speeches or slide point presentations. The real enjoyment came from the luxury of having a free morning two days later to sit and read G. Bruce Boyer's piece on the people from VBC in the most exquisite book that was given to each of the guests titled "The Fabric - Vitale Barberis Canonico - 1663".

The piece was titled "The Designer Behind The Designer" and it could not have been more apt given that VBC is vertically integrated and basically takes wool from a bale and controls each and every process until it is a roll of trouser, jacket, suit or overcoat cloth - ready to be badged by a designer! That is something very unique and in fact there are, from my understanding, only a small handful of companies in Europe that still have similar control over their processes like VBC does. Coupled with that is the fact that the company is one of the oldest in Europe and is still family owned and still emphasises the use of human skills throughout the development stages of the wool from fibre to cloth.

The foundation for good writing, in my opinion, is intention. You must first want to express something which needs to be said. After that, comes craftsmanship. On that basis I believe that G. Bruce Boyer is a great writer for he begins by saying that despite the fact that we know of all the big names and brands in fashion, we know very little about those that most support their endeavours. He writes:

"But unknown to the public there is another creative force at work in the glittering world of the fashion labels, an expert designing force behind the celebrity designer without whom these superstars could not exist. There is an aesthetic force behind the celebrity designer without whom his very ideas could not come to fruition, a force thoroughly essential to what the fashion world produces. There is a presence renowned and venerated in the clothing world almost entirely unknown to the public.

In short, there is a designer behind the designer."

Boyer goes on to talk about the design and construction of wool fabric and the VBC culture. In the article Francesco Barberis Canonico explains that no matter how long he has been in the industry there is always new experiences to be had and that he feels that there is still so much romance and mystery to cloth production. He equates the weaving of cloth to that of poetry. That in the same manner that one word might drastically change the feel or tone of a poem, so too the slightest change in the design or hues of one line of cloth can drastically change the way the cloth appears as a suit.

Today VBC produces some 7 million metres of wool each year and although 80% of this wool is made for bread and butter customers who want to make suits in navy, grey and black in all the most classic weaves and designs - there is an increasingly experimental and directional element that is flourishing at VBC as the team experiments with new fibres and blending techniques and nurtures their relationship with Australian Merino wool which it sources directly in Australia through a buying group. 

Two nights ago VBC commenced an annual awards night with their inaugural Wool Awards being held at the Quay restaurant. The event which was somewhat low key wished to celebrate three exceptional wool growers annually. The event was hosted by both Vitale Barberis Canonico Raw Material Procurement Manager Davide Fontaneto and Head Of Communications Simone Ubertino Rosso. VBC has been collecting information on wool clips for over 20 years and this year's award was given based on exceptional production qualities plus other objectives which include sustainability. Although three awards were given, one was considered to be the winner. The Hawksford family of the New England region of NSW took out the first prize with their property Glenburnie consistently delivering great wool for the people at VBC.

What is to me rather amusing it that beyond the designer is the designer's designer and beyond the designer's designer is a number of family run businesses across New England in New South Wales who are particularly humble and genuine people who work very hard long hours in very harsh conditions to produce a top quality wool top. These producers of the finest Merino wool spend their lives in alternating cold damp rain in the winter or scorching heat in the summer to produce exceptionally fine wool which goes on to become the finest suits sold by the superstars of fashion across the major capital cities of the world. Seated next to one of these couples I enjoyed hearing their story and the amount of pride they had in their work from the breeding programmes they ran to the shearing of the wool which they oversaw every year before they themselves classed the wool. Talking to them made me feel a very big distance between the runways of Milan and Paris and all the vats of dye, carding, spinning, weaving and finishing that goes on in between.

The event the other night served to remind me that there is a designer behind the designer but there is also a hard-working set of predominantly Australian families that are his main supplier. And it was very much a beautiful thing to hear Davide and Simone speak so softly and passionately in support of those wool growers that provide the foundation blocks of a suit made by designers like Brioni, Ralph Lauren or Tom Ford.

The Designer Behind The Designer  - A great piece by menswear writer G. Bruce Boyer

The Vitale Barberis Canonico team are responsible for a great deal of wool you see in designer suits across the globe

Part of the inspirational images inside the VBC book The Fabric

An example of VBC Houndstooth wool

An example of window pane check wool by VBC is used as a picnic blanket in this shot.

The winners of the inaugural award for wool excellence in Australia by VBC. This award went to the Hawksford family of Glenburnie in New England, NSW. 

Wednesday, December 10, 2014

Christmas Hamper Number 3 - Valued At $1510.00 AUD - 10% Will Go To Doctors Without Borders

The next Christmas hamper is an eclectic bunch of items. From conservative to somewhat outlandish, this selection will certainly have you scratching your head as to who you will give what to. I doubt very much one man will be able to keep it all to himself.

Without further ado and do remember that 10% goes to a charity with a pretty good cause. Bidding ends in 24 hours.

Place your bid here:

An eclectic bunch of items from Le Noeud Papillon as part of the third Christmas hamper. You have 24 hours to bid. Click here

Congratulations Magnus & Betina!

I got wind that Magnus Omme, the Swedish photographer that over the past 6 years has snapped a great deal of bow tie portraits for us, was heading into Sydney. He had eloped only a couple of weeks ago and married his partner Betina and they were heading to Australia to have a honeymoon. When I caught up with him he shared with me some other great news - he is going into photography full time and has more or less left his day job to pursue the art form as a career. So far he has been doing interior architecture and furniture photography as well as food and portrait work to start with and says he won't go near fashion unless he's specifically asked to do something. I guess I will have to find something for him to do!

Congrats Magnus. See his work here:

The newlyweds sent in this picture and Magnus did not forget to wear his Le Noeud Papillon skinny batwing bow tie on his wedding day!

Tuesday, December 9, 2014

Hamper #2 Goes Live! Just 24 Hours To Bid - 10% Donated To Doctors Without Borders

The first Christmas Hamper yesterday ended with a bidder from Brisbane in Queensland who managed to get a pack valued at $1165.00 delivered to his door less than $400.00 . Over 23 of you bid for the first hamper so we thought it only fair you get another chance.

Here is the Christmas Hamper #2 . You have 24 hours to bid. The hamper is valued at RRP more than $1200.0 AUD. The reserve has been set to $150.00 .

Just 24 hours to bid on the Christmas Hamper #2 from Le Noeud Papillon Of Sydney with 10% of the final amount going to Doctors Without Borders. 

Monday, December 8, 2014

Bend It Like BeckHam - Chasing The Perfect Curve For A Smoking Jacket Shawl Collar

In our blog post today about the art of penmanship some of you who may have watched the video accompanying the post would have noted Barbara Nichol's reference to 'The Universal Line Of Beauty'. That line, which one seeks in penmanship, is the same line that a cutter might seek when chalking a suit. After all, much of what we do as human beings, be it making suits, cars or buildings, is to emulate nature or naturally occurring phenomenon.

Recently, enamoured with the proportions of David Beckham's shawl collar velvet smoking jacket in a recent vodka commercial, I went seeking similar lines of beauty for an evening jacket I wished to create for Le Noeud Papillon's Christmas window and to be used for an upcoming event. The jacket was experimental in the sense that we were using a new fabric designed for the application of bow ties and grafting that across into a jacket. The composition of the fabric was both silk and cotton with the fabric giving off a lovely rich lustre with a depthing aspect provided by the warp and weft by the way in which the fabric was woven. I described it previously as having a '3D' or 'raised' effect.

The first step was to see whether one of my associated tailors would take on the work and Leng was my first choice and turned out to be the only one willing to accept the work. The smoking jacket was to be contrasted on the shawl and cuff with a black grosgrain silk we keep in stock. I also had to set about having the buttons custom made with fabric shanks which required taking a trip across town to a button maker.

Today, in stifling heat and humidity I was in the city of Sydney for the first fitting with Leng and I must say, the jacket is particularly stunning. The fabric has a lovely play of light within it and shimmers on certain angles. It will be contrasted well with the muted sheen of grosgrain which will deaden the sometimes over bright jacket body. Leng has used a variety of canvas and felt like materials to build up both the shawl collar and the chest to give some spring to the jacket.

The areas that are not yet convincingly done correctly are the shape of the shawl. Leng and I got a little animated when I tried to explain what it was I was seeking. In his opinion the proportions of the Beckham jacket were too wide but I explained to him that I was seeking a similar 'universal line of beauty' in the shape of the shawl and that if that meant going outside of the proportions he was comfortable with then so be it.

Time will tell whether Leng or I was right and I will be forced to live with whatever comes no doubt; as I am quite sure Leng won't have a great deal of sympathy if I did indeed make the wrong call. Still, as Pablo Picasso did say "learn the rules like a pro so you can break them like an artist".

Let's pray for that Universal Line of Beauty emerging somewhere from that hot and muggy first fitting.

Leng Bespoke: Tel: 0430 388 528 Email:  Address: Ground Floor 20 York St Sydney 2000

Drawing initial inspiration from David Beckham's smoking jacket in emerald green velvet, note the curve of the shawl which looks almost like the shape of a leaf the way in which it meets the button point. This line or curve is what I was chasing and which some refer to as the Universal Line Of Beauty....

Leng awaits me for the first fitting.

Unlined and basted but not yet sewn. Areas to be tweaked were shoulders, to be brought in slightly, and below chest. 

A great shot revealing the shimmy and play of colour in this silk and cotton woven jacquard from an Italian silk mill. 

Not yet happy with the size of the shawl or its curvature but very happy with the overall proportions of this evening jacket. 

The same silk grosgrain that we use in our bow ties will be used in this shawl collar to deaden the brightness of the silk body in both the shawl and cuff.

Principal of Leng Bespoke, Mr. Leng Ngo, and myself. I am wearing one of the new Moth of Sydney Pop-Overs available through Becker Minty currently and soon on the website.

Penmanship - The Distant Cousin Of Menswear Which Ought To Be Included In The Family Talk

There has been so much great content that has been generated around the general discussion of "menswear" over the last 5 years that it is akin to the same period's "Golden Era" of television. Perhaps in some strange way we are in fact celebrating 'men' during this period since most of the great television characters over the same period seem to be male skewed.

A few months ago I bumped into Wei Koh from The Rake Magazine whilst dining in Sydney and we exchanged cards. Surprisingly he knew of me and suggested I ought to write something for the online version of the magazine but to date nothing has come of it and I didn't really know what I would like to write on their website since most of what I turn out here on the blog is based on whim and fancy - ie: on a whim I exclaim 'fancy that' and start typing....

However, I did try to encourage him to take on one subject matter recently and that is penmanship and calligraphy and to focus the article on one particular woman in Sydney who needs to be celebrated - Barbara Nichol.

Barbara is extremely unique in the sense that you really won't find too many women in Australia that have both her skill and the knowledge base behind the subject matter too. Barbara is not only the owner of Penultimate, which we have spoken of before, but she is also considered worldwide to be an expert on the art of hand-writing. The word calligraphy is broken down from two Greek words "kallos" or "beauty" and "graphe" or "writing"  and if you were to watch Barbara write on a page, as you will see below, you will agree that there is great beauty in her writing. Although hand-writing and calligraphy are different forms - the difference is that hand-writing is drawn whereas calligraphy is more based on the flow of brush strokes - there are some basic synergistic skills that occur in both which you will see below.

And it seems to me that with all this renaissance going on by way of menswear content, the distant cousin of menswear, hand-writing, which is the basic tool by which we communicate with one another our ideas in word using our hands and a simple tool, a pen, somewhat now lost in the world of digital content, deserves it's place in a magazine such as The Rake, where it can be discussed in the context of fine pens which belong, in my opinion, in the suite of other products that I adore such as whiskey, cigars (which I don't like but love to read about), watches, leather watch straps, leather goods and motor cars and boats. ( Ideally I should have broken up that last sentence into a series of sentences but my love of commas got the better of me).

I arrive at a point where I now wish to reveal to you a video that Barbara gave me permission to upload for you that I think you will love. The video was made in an impromptu manner with the folks from Online pens in Germany. The video starts with a proposition - would you like to improve your hand-writing ? From there Barbara shows us some revealing aspects of hand-writing but most importantly that the beginning of the characters that we type every day, the lower case of our alphabet, is derived from Charles The Great who asked his scribe to come up with a way to fasten the manner in which they could write since up until that point all information was written in Roman capital letters. Barbara goes onto show the recipient of this lesson that if we study writing in it's most basic form then we will see that most of the shapes that go into the characters that we write are derived from commonly occurring shapes we find in nature which she refers to as 'the universal line of beauty'.

I know quite a few journalists and I know the criteria it often takes to get a piece to be written and I am honestly a little surprised this story hasn't been picked up sooner!

Saturday, December 6, 2014

Becker & Minty Now Stocking Moth of Sydney Pop-Overs

For some time now Le Noeud Papillon has had a relationship with Becker & Minty with respect to bow ties and pocket squares as well as made to order velvet slippers. That relationship has now evolved as Becker & Minty sells more menswear and we move into a new space with Moth Of Sydney. 

We have been blogger blagging about these pop-overs for over 18 months now and it has been an extraordinarily long process as we defined and re-defined the product but thankfully now we have finished our first production and after we showed Jason Minty (founder and co-owner of Becker Minty) the product he did not hesitate in taking it on. We received a lovely email on Monday from Jason saying that he'd sold half the stock over the weekend and would be ready to place another order shortly. This was music to our ears. When I say 'our' I refer to the co-founder of Moth Of Sydney, Mr. Raja Farah.

So, whilst we wait to finish our website with a photo shoot and to commence the website formally, you are welcome to shop the first drop through Becker Minty in Sydney's Potts Point. They are located here and can be contacted here. Anything that is not in store can be ordered in the following day.

As many of you that read this blog will know, our Moth Of Sydney Pop-Overs (copyright Moth of Sydney 2014) are a fusion between traditional shirt making and ribbed collared t-shirts or 'polos'. The design is made to ensure that the structure of the garment remains with you all day long and it allows you to wear a jacket without the collar splaying with a lower button point so that when a sports jacket is closed there is an appearance of a shirt rather than a t-shirt. Thus a person can move seamlessly between many environments (restaurants, beach, harbour, golf course, club house, bar, nightclub, office or home) without the need to change from one attire to another. They are designed by Sydneysiders for the dynamic nature of Sydney as a city where you can find yourself in many different social settings in one day. Our initial collection will focus on the summer months in front of us and by April we will reveal our winter range which are designed to be worn in conjunction with cardigans, sweaters, suits and sports jackets. Our focus has been on using the highest quality Italian jersey cottons and fusing them with the highest grade Italian shirting cottons and keeping production in Sydney, Australia to ensure that the product is authentic, made local and something for Australians, especially Sydneysiders, to be proud of.

We encourage you to shop them through Becker Minty whilst we put the final touches on our website where you will see the full depth of our first collection.
Moth Of Sydney Pop-Overs now available through Becker Minty in Sydney's Potts Point

Emerald green jersey with panacotta shirting contrasts

Striped jersey with white oxford constrasts 

Friday, December 5, 2014

The Ebay Christmas Hamper Auction - 3 Days Only! Bid Now!

The second hamper we are offering this Christmas has been posted up onto Ebay here . We are also donating a 10% portion of the sale to Doctors Without Borders.

The hamper includes the following:

The bids can start at low as $20USD with the buy it now price listed at the RRP of $1185. The auction concludes in 3 days and we will dispatch the goods by Fedex International 3 Day Shipping. I think the prize amongst them all is the half limited edition silk rain drops scarf with contrasting black zegna cashmere. It is entirely hand-made including the beautiful fringe which is done by a lady who marrys up the colour threads from the silk with the contrasting cashmere colour in silk. This is something very special and is one of only 4 ever made.

Merry Christmas from Le Noeud Papillon and I look forward to seeing who purchases the hamper!

Don't miss this opportunity, you can place a bid as low as $20 USD for this silk hamper valued at $1185. Place a bid now.

Thursday, December 4, 2014

The First Of The Christmas Hampers

As we informed our newsletter readers yesterday, we won't be having a SALE before Christmas but we will be offering a selection of 1 OFF hampers. The first hamper has just been released. It contains the following:

1. Limited edition Phaedra silk bow tie - $165.00
2. Noel - a light blue with white polka dots silk - $145.00
3. Bruno - An English woven silk jacquard honeycomb in navy - $195.00
4. A hand-made silk lapel flower in light blue - $50.00

The price of the first hamper is $290.00 . The hampers will be packed into our limited boxes and dispatched with all our usual bells and whistles. You can either break them up and generously give them to friends or you can be selfish and enjoy them all on your own. Good luck.

Exclusive to

Wednesday, December 3, 2014

Politics, Precedence Or Profile - The Artful Battle For Credits In A Magazine

I don't wish to sound ungrateful to GQ Magazine in Australia because overall I was very happy with the shoot that they did for this year's GQ Men Of The Year Awards. I really liked the photo of the Bondi Hipsters and the creative black tie look of Jordan Stenmark with a wool-silk evening jacket in purple and some mid red wool/silk  blend trousers from Ermenegildo Zegna.

However, I wish to flag a point of which I can totally understand how it happens. In the photo of Jordan Stenmark our company is credited for the bow tie which I think is highly improbably ours. At the same time, I recognise the front cover bow tie of Dave Franco to be our Yves #2 shape bow tie in mogador satin silk and the telling shot is when the tie is undone later in the shoot. The Yves #2 shape came after a Sydney customer who requested us to copy his mid 1960's YSL - it is a fairly unusual shape and one particular to our company. I could be wrong, in fact I am happy to be wrong, but I feel confident to say I know my own product.

Whilst I am not really disturbed by any of this - it does spring to mind the difficulties that I imagine a large photography shoot must have in logistically getting all the product across Sydney and into different set locations and then noting and marking what items were put on where and who gets credit for what. Just last week I had to do a stocktake on our new Moth of Sydney pop-overs and that alone got me perplexed. I can only imagine what nightmares the team at GQ must go through in order to get it right before publication.

Despite the logistical nightmare of documenting all that goes into a shoot - you also have the added dimensions of politics, precedence and how much you value a brands profile at any given time. I will raise my Chivas Regal glass of scotch to the team at GQ for managing to wade through all the bullshit.

In the meantime, enjoy the selection from what was otherwise an enjoyable read I got in a gift bag last night from the new menswear Coach store opening at Sydney's QVB .

Click to increase size. Click here to see our current silks. 
Related Posts Plugin for WordPress, Blogger...